Filed under: Daily Life, Media | Tags: butter, clergy, country life, etiquette, gentlemen, johnny rotten, manners, protocol, rain, television, umbrella, umbrellas
Whilst doing the ironing today, I saw an advertisement for Country Life Butter, fronted by former Sex Pistols frontman, Johnny Rotten. Playing on the name of the product, there were various shots of him frolicking around in the countryside. One sequence caught my eye in particular: the rain/umbrella shots. An umbrella? In the country? Not the done thing.
Why? It was (and still is by some) considered that umbrellas are only suitable to be sported with town-wear (suits etc). Gentlemen in the country wear ‘country’ and thus an umbrella is not required. If it rains, then it is time to bring out the macintosh. The only exception to this no-umbrellas-in-the-country rule is for clergymen: they can walk about with umbrellas anywhere in the country.
Odd? That’s etiquette.
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See the advertisement here
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